The back face of the cover. It carries the blurb, the barcode, the price and often the publisher’s logo; the front cover is the first.
A dust jacket laid flat: the flaps, the back cover, the spine and the front cover. Diagram: IN TEMPO, licence CC BY 4.0. Reuse this diagram
In practice
It is the side a reader turns over in a bookshop, and the one where the technical constraints gather. Reserve the barcode’s space before laying out the text, on a light background, clear of the flaps and the spine. If the cover is laminated or varnished, check on the proof that nothing hinders the barcode.
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